Search Engine Marketing (SEO): The greatest website in the world doesn’t do you any good if no one can find it. Making sure that your website can be found by your prospective customers is a vital part of growing your business. We start by researching your industy, your business, your competiton, your key words, and your geography. We then develop a comprehensive strategy to acheive better organic search results.

Search Engine Marketing (SEM): While often times confused with SEO, Search Engine Marketing is a different service. SEM uses search engines to advertise your business in order to send targeted and qualified customers to your website. For example, when an individual uses a search engine to query your products or service, if your website is well optimized, your business will rank at the top of the “free” results. Paid advertisements will generally appear above and to the right of organic search results. SEO and SEM are not competing services. Using both allows you to attract qualified customers to your website. To develop an effective SEM campaign, we will research key words and phrases that your customers are using to find you, and we help you develop a plan and a budget to capture as many of those potential customers as possible.

Americans today spend over 5 hours a day on their mobile devices. With nearly 80% of Americans now using a smartphone, it’s critical for businesses to include a mobile component in their marketing strategy. With mobile display ads, location-based marketing, geofencing and geofence retargeting, we have many tools to help place your message directly on the mobile devices of your prospective customers.

Understanding which Internet marketing tools will effectively target your customer is what makes ActionPoint Marketing unique. We’ll put together the right combination of digital tools to reach your target audience online and direct them to your website or special offer. From Retargeting to Contextual Targeting, IP Targeting to Behavioral Targeting, you’ll have access to over 84 billion daily ads and over 2 billion websites across all devices, including desktops, tablets, browsers, mobile apps, smart TV’s, and smart phones. We’ll be sure to put your message in front of the right targets.

Social media can be a great way to engage your customers, but you’ll need to do more than just posting to your feeds. We’ll help you leverage the right advertising and paid strategies to expand your reach and generate qualified leads. Need help advertising on Facebook, Instagram, LinkedIn and more? We can help you with the right tools for the right audience.